Going forward, betting companies can no longer rely on industry-agnostic B2B anti-fraud solutions like ThreatMetrix. They also take advantage of the fact that anti-detect browsers like Linken Sphere and mobile/residential proxies have never been so cheap and user-friendly. With fraudsters becoming smarter and better equipped with state-of-the-art software and robots, and the adoption of biometric authentication tools being held back due to privacy concerns, fraudsters can easily blend into a crowd of legitimate online users. The rise of big data in the battle against fraudĢ021 marks the start of a new era for tackling betting fraud. This year, we will see more bookmakers investing in the creation of their own events and tournaments, which will appeal to fans regardless of their team affiliation. Online betting companies which support esports and sports teams through sponsorship, brand ambassador deals and joint marketing campaigns have gained great exposure. The integration of bookmakers’ presence into esports, and more generally sport events, has become more evident over the past year. With major tournaments like Dota 2 attracting hundreds of players and generating millions of views on platforms like Twitch, the success of esports will undoubtedly outlive the difficulties of the pandemic. With live sporting events cancelled due to the Covid-19 pandemic, esports tournaments have given online betting customers a new and exciting alternative. Over the past 12 months, esports has not only entered the mainstream, but become one of the fastest growing sports in the world. He graduated from CASS Business School in London with an MSc in Management and holds a BSc degree in Gambling and Leisure Management from the University of Salford, UK.Esports to be in top five categories by revenue His continuing achievements in Parimatch, where he takes center stage and is fortunate to draw upon his strategic input into the business development of JKR Investment Group at the partner level. He is also one of the co-founders of JKR Investment Group and its partner. All of his professional achievements were recognized at the SBC Awards 2018 in London when he won the "Leader of the Year" award for his undoubtedly talented leadership skills in the entertainment industry. Under his leadership, Parimatch became a team with shared values of unity, integrity, and responsibility. He transformed Parimatch by reforming its operational, marketing, and business processes, giving phenomenal financial results within a relatively short period. Since then, he transformed Parimatch from a bookmaker, trading from stores into a world-renowned leading-edge online sports betting platform with brand ambassadors such as Conor McGregor and Mike Tyson. He became the CEO of Parimatch Holding in September 2013. Sergey Portnov is a Co-Founder and serves as Partner at JKR Investment Group.
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